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Q: How does my firm act in disability markets?

A: Attract talent and customers globally.

Return on Disability was created in 2008 to help companies and governments attract Talent and Customers in the disability market -  a population of 1.85 billion people globally.  Led by Rich Donovan, a globally recognized expert in this space, the Return on Disability process delivers comsumer/talent insights and design adjustments to act in this market. Rooted in concepts of Quality, this rigorous independent insights gathering and resulting design adjustments are focused on growing revenue and reducing costs by delighting customers and employees in disability markets.

Step 1 - Start with Independent Observations

Your learning journey begins with specific insights about your company and competition. Our analysts have collected over 480,000 data points on 1,500+ public companies, observing the in-market activity to serve and attract people with disabilities. Using independent data gathering methods such as “secret shopper” and applying for jobs, we test what is really impacting prospective employees and customers relative to disability. We do not use "self-surveys". Each engagement begins with our team sharing your company’s observations, identifying gaps, and sharing our recommendations on the best path forward to maximize shareholder value. 

Step 2a - Talent Design and Execution

As firms struggle to hire people with disabilities, success boils down to one thing – be attractive to the right talent.

Our philosophy is simple: outsourcing talent acquisition and employee engagement to charities and government agencies is not effective because they do not represent or understand the vast majority of talent with disabilities. Firms must build the capacity in house to “fish in the right talent pools” and be attractive to the best candidates that happen to carry the identity of disability. Corporate muscle must be built in employer branding, talent sourcing, recruiting, and effectively engaging current employees so that they bring their best to work – every day.

Return on Disability delivers:

• PWD Recruitment and Engagement Brand
• Campus Talent Outreach and Recruiting Platform
• Lateral Talent Outreach and Recruiting Platform
• PWD Employee Engagement Platform
• Public Outreach and Partnership Platform
• Metrics Capture and Analytics

Step 2b - Customer Design and Execution

While most of the talk in disability markets is focused on Talent, the bigger opportunity is in attracting Customers in disability markets to grow revenue. Touching 73% of your consumers, disability is the second largest global market behind women. Aside from sheer size, insights from disability use cases are proven to delight core users and have material impact on top-line growth. Your customers are demanding a better experience – strive for delight.

Return on Disability delivers:

• PWD Focus Groups to gather Lead User Insights
• Product Design models for Breakthrough Innovation
• Packaging Design models that make products easier to open
• Experience Design that delights and maximizes revenue
• Message Design and Production that connects to your brand
• Process Development and Implementation

Learn more about The Return on Disability Advisory Process, call (416) 286-8238

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