Customer
April 22, 2024
Retail Channel Preferences of People with Disabilities
Preferences for Digital Experience A significant shift in retail, amplified by the Covid-19 Pandemic,...
Read More Preferences for Digital Experience A significant shift in retail, amplified by the Covid-19 Pandemic,...
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Over the past 15 years, PWD have consistently told RoDG analysts that the single greatest determinant of their consumer experience is not physical accessibility solutions such as automated doors, but routine interactions with store or branch staff.
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There is perhaps no better-known set of accessibility features than the automated door and the ramp – both intended to ease the passage of especially those who mobility devices into a store, bank, or other retail location.
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As a market, disability consists of two elements: self-identity and functionality.
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