This Rotman School of Management case study explores how The Return on Disability Group (RoDG) is helping organizations transform accessibility into customer loyalty, innovation, and revenue growth. Founded by former Wall Street trader Rich Donovan and led alongside Jenn Donovan, RoDG has pioneered a data-driven approach that turns the lived experiences of people with disabilities into actionable business insights.
From aviation to banking, the study reveals how designing for disability improves experiences for everyone—unlocking stronger customer retention, better product design, and untapped market potential. Discover how leading organizations are rethinking accessibility as a driver of competitive advantage and customer experience.
