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The disability market is about the size of China and is emerging as other markets have in the past—1.3 billion people and $1.2 trillion in annual disposable income.
The Return on Disability Group levers its content to foster new portrayals of the PWD market in the public eye. Part of our role is to provoke new conversations, attract new players that bring actionable models to the table and reshape mainstream thinking around disability. Working with world-class media to tell great stories grounded in facts is one way to do this.
BBC World Service: “The Ex-Trader Turning Disabilities Into Profits” - 2/23/17
Note: Rich’s interview is from 4:45- 8:00.